Think about your company from your market’s perspective. When and how do you come into their awareness? When you do come into their awareness, are you making an impression? And what kind of impression are you making?

I’ve written before about the importance of a great customer experience. This goes for big things like what customers see when they walk in your storefront to small things like how you answer the phone.

Blogs are a great way to keep fresh content on your site and generate interest. We all know that. So why don’t  more people blog? When it comes down to it, most of us just don’t want to take the time to think of what to say. To jumpstart your blog, here are a few [...]

I get a bunch of email newsletters. Most of them get deleted without even being opened. But some of them I not only open but actually get excited about. What makes the difference?

Marketing guru Seth Godin recently posted an interesting idea on his blog. He says,
“Yelling with gusto used to be the best way to advertise your wares. There was plenty of media and if you had plenty of money, you were set. Today, of course, yelling doesn’t work so well. What works is leading. Leading a [...]

“Type is magical. It not only communicates a word’s information, but it conveys a subliminal message.” –Erik Spiekermann, Stop Stealing Sheep

The economy is in trouble, that’s pretty obvious. People are scared of the future. But now is not the time for businesses to pull back. It’s time to be brave.

I’m reading a classic now, How to Work a Room, by Susan RoAne. One of the things she emphasizes is the importance of charm. Not charm as in how you learn to act at a charm school, but genuine niceness.

It’s not all about price. Even for the price-conscious. Why? Because everyone by nature wants to be happy. Given a choice between low price or a great experience, most people will choose the great experience. People pay more for an experience with a company that leaves them with good feelings.

When a company promotes itself, there’s little momentum there. People take what’s said with a grain of salt. After all, what company doesn’t think they’re great? But when other people start talking about a company, suddenly there is huge momentum.